Create, manage, and strategizing all social content across a 6-venue portfolio: Union Stage, Jammin Java, Howard Theatre, Pearl Street Warehouse, Miralce Theatre, and Capital Turnaround. Create all design materials, digital content, and branding for all venues, maintain social media presence and implement new ideas for social campaigns. Increased social followings vastly in Y1 (Union Stage: 570.5% / Howard Theatre: 697.8% / Jammin Java: 656.8%), oversee street team and in-house photographer/media roster, update and localize all touring advertising materials.

Update company websites with pertinent show information, biographies, and press photos, and assist in the maintenance of internal artist database; organize, install, and track the distribution of promotional materials at venues, partner businesses, and other points around the city; contribute to copywriting efforts for marketing emails, press releases, social media, and internal marketing communications; create marketing summary reports for artist agents/ managers and department staff; prepare marketing materials for I.M.P. promotional activations at 9:30 Club, Lincoln Theatre, The Anthem, Merriweather Post Pavilion, as well as non-I.M.P. venues. Utilize Google Analytics and ticketing platform marketing tools to analyze sales reports and trends, and genre/affinity targeting; work with Social Media Manager to create content for organic and paid posts for venue social channels.

Oversee content creation and planning, manage and strategize all social media, design marketing assets, monitor analytics and build ads through Facebook Ads Manager, assist with website design, produce, monitor, and launch newsletter campaigns, design and write copy for blog posts, and contribute to UX and QA testing.

Book and promote concerts at various venues throughout the U.S., compose, record, and produce all musical content and design promotional artwork, network and advertise all content digitally and physically, and manage all marketing efforts.

Execute website design and strategy, create style guides and brand design assets, manage client outreach and mailing lists, Northeastern University (2022), Mayra Roubach (2021), CRIMPCO (2019), Made for Masses (2018-2019).